WokToGo National Website
Together with our superfriends Paul and De Staat we performed the research, the strategy and the design for WokTogo, a national noodle chain in the Netherlands. We started out with Paul’s customer research and our very own Google Analytics research. Together with the CRO and Paul, Marco ran a Conversion Formula Session to gather new insights and understanding of the new strategy. Wireframes were developed and designs for mobile and desktop created.
Wireframes of the homepage
Wireframes are a great way to quickly develop an idea of what visitors can do, what content is needed for the design and in what order. They don’t contain any color or typography and are a great way to agree upon functionality before you start to design.
Fresh, Healthy, Low-fat and Tasty!
Once the wireframes are approved, designing is so much faster! No longer are the designs the first thing a client sees. Wireframes can be produced fast and changed in a heartbeat. Unlike designs!
(The designs were later iterated to reflect the new corporate image, see below).
What do we want your visitors to do? An interface where you can order can get complicated fast! For all our projects we always seek maximum clarity.
WokToGo is all about fresh products, speed and custom recepties
The home Screen
Type your city's name and know instantly if there is a WokTogo in your city ànd if the deliver to your door