Improve customer motivation during the purchase process

After fixing usability issues on existing websites, the Conversion Expert Review is a perfect way to optimize and improve your customer’s motivation and deploy consumer-psychology when they are considering buying from you or contacting your company.

Discovering what changes your customer's behavior

There are 3 large ‘steps’ from ‘just looking’ to buying and they are displayed in the ROI Pyramid below: Customers first need to know if they are able to buy. (This is where our usability services shine). After fixing usability and visibility issues it’s time to focus on making the customers want to buy. And finally, make them feel they need to buy.


Conversion Expert Review Pricing and Options




customer's journey


Drop in
unqualified leads

Research, Design and Build, Adrome website

Helping your customer to "I want to buy"

    • Is this for people like me?

    •  Why should I buy or click here?

    •  Is it save to do that here?

    •  How easy will it be?

The Conversion Expert Review has been specifically designed for step 2 in the ROI-Pyramid above. It relies on the 7 Levels of Conversion Model, as explained below.

The final step 3 is the part where customers feel they “have to buy” from you. (Step 3 is all about brand-building and creating habits. Brand Building is explained in more detail here). The Conversion Expert Review focuses specifically on the “I want to buy” phase.

The 7 Levels of Conversion

The Conversion Expert Review helps to optimize and stimulate the “I want to buy” phase of your customer. It’s based on a sales technique called ‘solution-selling’.

During the time different factors are important for buyers. The Conversion Expert Review identifies 7 stages in consumers minds and optimizes all of them. They are: improving the Relevance, the Trust, the Orientation, the Stimulants, the Security, the Convenience and finally the Confirmation phase.

The Conversion Expert Review provides a framework for validity. Not just gut-feeling, but guidelines in order to improve your website.


Conversion Expert Review Pricing and Options

“Conversion rate optimization really isn’t about optimizing web pages — it’s about optimizing decisions "

 Michael Lykke Aagaard

When we finish the session you'll have a thorough understanding of exactly:

  •  Where the focus needs to be

  •  What needs to change

  •  What’s missing

… on your website and in order to maximize persuasion of your customers.

Deliverables and the next steps

After the session, we’ll get to work with the notes and all the data we collected. Within several days you’ll receive a detailed digital report for your Sales- or Marketing employees to check, add or adjust if needed. When all stakeholders added their last input you’re ready to start optimizing your website or landing pages according to the strategy of the report. First order of business is usually the Information Architecture and the content of the key pages. You or your team can start working on this yourself, or you can team up with us and we’ll help you optimizing your website to maximize conversions. 


Conversion Expert Review Pricing and Options

Don’t just take our word for it. Here’s what our great clients are saying:

Alexandra Giannelou
Alexandra Giannelou, Netstudio Athens, Greece
Marco is a passionate professional and speaker and I did enrich my knowledge in conversion optimization by watching his presentations and listening to his experiences!
Casper Höyng
Casper Höyng, Medilex Onderwijs Zeist
Lekker pragmatische aanpak. Geen bullshit, daar hou ik van!Ik heb nu verschillende projecten met Marco gedaan. Hij levert degelijke analyses en geeft heel concrete verbeter-ideeën. Mede dankzij de ... Verder lezen
Cor Procee
Cor Procee, Proceed Law Webish ICT
Absoluut dé specialist op het gebied van conversie, maar bovenal een enthousiaste en meedenkende professional!
George Mastros
George Mastros, NetStudio Athenes, GR
I had a great collaboration with IMAGA and I have to say that the level of expertise is on the highest level, compared to the other companies I've worked with.
Izaac De Vries
Izaac De Vries, Masterlijk Onderwijs Leeuwarden
Super samenwerking. Duidelijke structuur en aan de hand van deze structuur snel een goeie functionele website gemaakt! Daarnaast snelle reactie op kleine aanpassingen totdat alles naar volledig naar wens is! ... Verder lezen
Jaap Everts
Jaap Everts, Ceress Foods Harlingen
Marco heeft een to-the-point strategie en product/service bedacht waarmee we direct aansluiting vinden bij huidige en toekomstige zakenpartners. We kwamen 'binnen'. Hij ontwierp samen met ons de strategie en ... Verder lezen
Jan Boonstra
Jan Boonstra, Camping Kuinderloo Appelscha
Na een gedegen inventarisatie heeft Marco de toekomstmogelijkheden voor onze recreatievereniging gepresenteerd. We hebben op grond hiervan goede toekomstplannen kunnen maken. Bovendien heeft hij voor ons een prachtige advertentielijn uitgezet! ... Verder lezen
Makelaardij Hoekstra
Makelaardij Hoekstra, Makelaardij Hoekstra Leeuwarden
Marco weet waar hij over praat. We zitten midden in een traject maar hij voorziet ons van gedegen onderzoek en geeft gebaseerd daarop strategisch advies. Op naar een optimaal resultaat!
Ray Bryant
Ray Bryant, Bio Design International Inc. Sacremento, CA, USA
Imaga and Marco are absolute professionals. They not only understand design, everything they do is designed so support website conversion.
René Wilkens
René Wilkens, Mannen van Staal Leeuwarden
Na gedegen onderzoek, veel contact over en weer en de juiste inzet is de nieuwe website van Mannen van Staal een feit. We zijn erg tevreden met het resultaat!
Ronald Pronk
Ronald Pronk, Jitty Hair & Makeup Amsterdam
Marco Kramer heeft een concept wat werkt. Door de ogen van de klant kijken en uitzoeken hoe de wensen en behoefte van de klanten zo goed mogelijk ingevuld kunnen worden. ... Verder lezen