Improve customer motivation during the purchase process
After fixing usability issues on existing websites, the Conversion Expert Review is a perfect way to optimize and improve your customer’s motivation and deploy consumer-psychology when they are considering buying from you or contacting your company.
Discovering what changes your customer's behavior
There are 3 large ‘steps’ from ‘just looking’ to buying and they are displayed in the ROI Pyramid below: Customers first need to know if they are able to buy. (This is where our usability services shine). After fixing usability and visibility issues it’s time to focus on making the customers want to buy. And finally, make them feel they need to buy.
Helping your customer to "I want to buy"
Is this for people like me?
Why should I buy or click here?
Is it save to do that here?
How easy will it be?
The Conversion Expert Review has been specifically designed for step 2 in the ROI-Pyramid above. It relies on the 7 Levels of Conversion Model, as explained below.
The final step 3 is the part where customers feel they “have to buy” from you. (Step 3 is all about brand-building and creating habits. Brand Building is explained in more detail here). The Conversion Expert Review focuses specifically on the “I want to buy” phase.
The 7 Levels of Conversion
The Conversion Expert Review helps to optimize and stimulate the “I want to buy” phase of your customer. It’s based on a sales technique called ‘solution-selling’.
During the time different factors are important for buyers. The Conversion Expert Review identifies 7 stages in consumers minds and optimizes all of them. They are: improving the Relevance, the Trust, the Orientation, the Stimulants, the Security, the Convenience and finally the Confirmation phase.
The Conversion Expert Review provides a framework for validity. Not just gut-feeling, but guidelines in order to improve your website.
“Conversion rate optimization really isn’t about optimizing web pages — it’s about optimizing decisions "
When we finish the session you'll have a thorough understanding of exactly:
Where the focus needs to be
What needs to change
… on your website and in order to maximize persuasion of your customers.
Deliverables and the next steps
After the session, we’ll get to work with the notes and all the data we collected. Within several days you’ll receive a detailed digital report for your Sales- or Marketing employees to check, add or adjust if needed. When all stakeholders added their last input you’re ready to start optimizing your website or landing pages according to the strategy of the report. First order of business is usually the Information Architecture and the content of the key pages. You or your team can start working on this yourself, or you can team up with us and we’ll help you optimizing your website to maximize conversions.