Match your site to your customers with the Conversion Formula
All steps of the Conversion Formula have been specifically designed to make your website match your visitor’s behavior and get them to engage.
It’s great if you are looking for a quick method to begin a new website, or if you need to improve an existing one fast.
Connect to your customers fast
During the Conversion Formula session, we will get ‘inside the head’ of your potential customer. It’s a real knowledge transfer and discovery process. Your company has years of experience with customers and we’ll extract and distill your companies experiences, key-insights and knowledge quickly and efficiently because we aim to get the website to reflect the company.
Who is your customer?
What motivates your customer?
Why should they buy from you?
The session is specifically designed around our Human Behavior Model, so all the insights are aligned and shown in the best possible way to get your website-users to convert.
Make your website about your customers again
Focus on your customers
Are you new to this kind of optimization work? Maybe even a bit skeptical? Or just in a hurry with deadlines fast approaching? Then this session is just the thing you need.
Our Conversion Formula (also known as “Client Focus Session” by some agencies we help) is a fast-paced session, specifically designed to reach a maximum understanding of your (desired) customer.
A True Human Behavior Model:
C= 4M +3V + 2(i-f)-2A
We match the input with our Human Behavior model and, in doing so, lay the foundation for your website’s improved Information Architecture and content for your most important pages (such as your Home Page). Our methods help focus your marketing message, your website, your landing pages, and even your services around your customers’ desires, their needs and even their fears.
For involved and caring company owners, Creatives, Sales- and Marketing Managers
We have run the Conversion Formula for a wide range of clients; from large steel-manufacturers and fulfillment companies to international web-agencies.
There is one catch: we can only run this fast-paced session with experienced managers or involved and caring company owners, sales managers or employees from support. There is simply no substitute for real experience with actual customers. We need input from the people “on the front-line with their feed in the mud”.
Distill your Experience
The Conversion Formula distills the experience you or your employees have with your clients and aligns the insights with our Human Behavior model. If we were to run it for companies with inexperienced or uncaring people, it would fail.
If you care about your company or organization and the customers you serve, we’d love to work with you an improve your website or landing pages.
When we finish the session you'll have a thorough understanding of exactly:
Where the focus needs to be
What needs to change
… on your website and in order to maximize persuasion of your customers.
Deliverables and the next steps
After the session, we’ll get to work with the notes and all the data we collected. Within several days you’ll receive a detailed digital report for your Sales- or Marketing employees to check, add or adjust if needed.
When all stakeholders added their last input you’re ready to start optimizing your website or landing pages according to the strategy of the report. First order of business is usually the Information Architecture and the content of the key pages. You or your team can start working on this yourself, or you can team up with us and we’ll help you optimizing your website to maximize conversions.