Thinking is to humans as swimming is to cats, we only do it when we have to
Marco KramerGoogle Analytics Qualified Individual Google AdWords Certified ConversionXL Certified Optimizer Usability Expert Website Usability and User Experience Professional
For IMAGA’s clients I help discover valuable insights regarding their visitors and customers. I enjoy sitting behind my Mac and sketchpad and work out new experiences, but I strongly feel the new experiences I create with my client or his agency should always be grounded in our clients’ users and costumers their data. Therefore finding the right insights, errors and growth opportunities is what I love doing.
Focus on what matters
You and I live in a fast-paced, ever changing world that can often be confusing. I believe my focus should therefore always be on factors that remain constant and relevant, even in this fast-paced digital world we live in today. Possibilities, trends and new idea’s keep showing up every day, but it’s important to keep in mind they always revolve around the same constant: our human nature.
We must never forget our visitors and website or app users are real humans, with human desires, goals and fears. That’s exactly why I continue to learn, discover and tune into the right needs and ‘Key User Tasks’ the visitors of my client’s website wish to carry out.
Desires and Goals
I focus on the (hidden) desires and goals of your website’s visitors and customers. We’ll let those desires and goals guide the technology and your branding. This is called Human Centered Design. In short: At IMAGA we solve problems by focusing on the people your company or organization works for. Everything from your branding to your optimized websites is created out of matching your visitors and customer’s desires with your own business’s goals.
Your brand message
This philosophy works it way though to our branding work as well. We use modern methodes to discover the best combination of your company’s essence and match those to customer’s mental models to finetune your brand-message with the hidden desires of your customers. The result is a original branding, rooted in your team and your company’s history. Your customers see an authentic, real brand with a and distinctive character, that differentiates your company from the competition. That is how you can really connect and grow with your customers.
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